The Importance Of Digitalisation In Business Growth

September 6, 2022 · 5 min read

If you don’t live under a rock, you would know how important digitisation is in today’s day and age. 

For the uninitiated, digitisation is an automation of manual and paper-based processes, along with digitisation of various information. Digitising helps an organisation to operate things faster, better, and cheaper. It’s win-win!

It also offers better profits and value-producing options for the organisation. So, let’s find out if digitisation is actually the way to run a successful business.

What exactly does digitisation do? It is a process of converting manual informal into digital format. Yes, it sounds simple but is it actually this easy? Let’s dig more!

This computerised format then presents data that is represented as bits or bytes. A business that has gone through the digitalisation process gets to improve the efficiency of its process, consistency, as well as quality. It is basically a faster and cheaper way to success.

How does it help?

1. It integrates conventional records or files into a computerised/digital format. This helps in getting rid of redundant processes as well as miscommunication.
2. It reduces operational cost.
3. It makes operations take place quicker as compared to manual processes.
4. There is no room for human error.
5. It provides the business owner with accurate data.
6. It provides the business with access to customers across the globe.
7. It helps in storing information in a more organised manner. Nothing is ever lost thanks to digital trails.

Digital solutions provide a competitive advantage in the business world since it has the ability to enhance quality as well as have the potential to demonstrate consistency. A business owner can continuously change their profitable methods according to the market if their business is digitised. 

Why, you may ask?

1. Cost cutting
2. More efficiency
3. Again, lack of human error.
4. Secure data storage.
5. Shortened chain of communication.
6. Analyse data. 

Ever since digital marketing has come into the picture, businesses are flourishing like never before. If a business owner has access to the right marketing tools and strategies, profits can skyrocket in a short period of time as compared to manual processes. For example, social media has the potential to reach people across the world but how many customers can a business acquire in person? You know the answer!

Small businesses, or bigger ones - all of them need to digitise themselves if they want to survive in this cutthroat market. So, if you are a business owner who hasn’t gone down this road yet, you need to step up and digitise every nook and corner of your business. 

If you are lost about how to go about this, here is a beginner’s guide on how to digitise your business:

1. Online presence

The first and most important step is to ensure that your business is an online entity. If your business does not have a presence online, it probably doesn’t even exist for potential customers. People want to see everything online - websites, social media, apps, etc. This is also a huge factor to building your brand and understanding your target market. A business owner can analyse data from its online presence and figure out better ways to earn profit. It also allows a business owner to interact with its customers. 

2. Social Media Paid Promotions

Social media is also a competitive platform where everyone is fighting tooth and nail to mark their presence, and this is where paid promotions come in. In order to ensure visibility and high reach, business owners should register their braids for paid promotions on Facebook, LinkedIn, Instagram, and other such social media platforms to reach maximum potential. 

A survey conducted in the past has revealed that 60 percent of online buying happens based on reviews and comments on social media. A clear understanding of this process can be a boon for a business owner. 

3. SEO

Search engine optimisation is a term you must have heard multiple times in recent years. It is an extremely efficient way of creating content which can accelerate natural traffic and sales for a business owner. It is also very cost effective, and one of the most widely used online marketing strategies available today. A business owner can see the growth in traffic for sales after using this method. In order to reach maximum organic traffic, it is heavily recommended to avail SEO services. 

4. Mobile Social Media Marketing

A social media giant like Facebook has an average of 556 million active users. This is a clear example of how powerful social media marketing can be for the growth of a business. The power of mobile social media marketing can help trigger businesses to create more content which is based on advertising for targeting mobile users. 

5. Content Generation

Content - this one word rules the world today. From social media to advertising, everything is content. Brands received more exposure, all thanks to the content they create depending on multiple factors like - product, target audience, financial goals, etc. 

Content is meant to provide the customer with each and every piece of information they would need to make a decision. 

Content comes in many forms - blogs, videos, podcasts, interviews, surveys, newsletters, etc. All of it depends on the kind of customers the business is looking to target. 

6. Digital PR

As hectic as PR sounds, it is a vital part of the process to make a business successful. A smart digital PR strategy can help build a business’ reputation. This is done by reaching out to media related websites who have the potential to advertise your business to its target audience.

Do you feel like going digital will help your business? Also, read about digital wastage here. 

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